Company

This company is a leading organiser of impactful events across various industries and sectors. Through conferences, exhibitions and summits, they provide valuable platforms for industry leaders to connect, collaborate and stay ahead of emerging trends.

For individuals with broader horizons, opportunities to work internationally are plentiful. As is the support you’ll be afforded to expand your career, knowledge and skills.

Role

The Senior Marketing Executive will be responsible for developing effective marketing strategies and campaign plans for exhibitions and conferences. Using traditional and innovative marketing techniques, the Senior Marketing Executive will support the drive to attract visitors, delegates, exhibitors and sponsors.
This role works closely with the event’s sales and sponsorship team, conference production team and the delegate sales team to generate leads and conversions.

Responsibilities:

• Contribute to all aspects of marketing activity, ensuring best practice marketing techniques, and communicating a clear promotional message.
• Managing data research process with key stakeholders to target the right audience
• Detailed campaign analysis to identify key levers
• Optimising workflows and automation
• Effective email marketing, copywriting and data segmentation
• Implementing a social media strategy and management
• Autonomy over marketing budget allocation at event level, with manager’s support
• Attending weekly project team meetings

The Successful Candidate:

• 1+ years’ marketing experience in conferences or exhibitions
• Ability to fulfil marketing plans autonomously, with guidance from your manager
• Effective time management and prioritisation of short and long-term projects
• Strong written communication skills and data centric attitude
• Able to apply copywriting principles to external marketing communications
• Able to conduct basic data analysis to inform the direction of the marketing campaign
• Excitement about driving commercial results through marketing
• Understand the mission and values of the department and organisation