​Role: Head of Marketing

Salary: £70,000 - £80,000 plus 20% bonus

Location: London, Hybrid

Company

This organisation stands at the forefront of delivering high-impact events across a diverse range of industries. Through its dynamic line-up of conferences, expos, and summits, it serves as a crucial hub where industry pioneers meet, exchange ideas, and stay on the pulse of innovation and evolving market trends. The role is highly data-focused, leveraging analytics to drive strategic decisions.

Role

The Head of Marketing will take full ownership of a globally recognised portfolio of events and related products. This role involves driving the overall marketing vision, strategy, and execution to ensure sustained growth, increased visibility, and high-performing lead generation.

Responsibilities:

• Successfully develop and implement a global marketing strategy aligned with the portfolio’s growth plan

• Develop a growth marketing strategy to attract new customers to the portfolio’s suite of products

• Oversee the execution of integrated multi-channel marketing campaigns.

• Manage and lead a growing marketing team

• Develop the brand across key global media platforms, whilst engaging with individuals outside of the organisation to build relationships

• Responsible for overall marketing performance reviews including campaign metrics and data management

• Responsible for marketing budget and weekly reporting on KPI performance and business growth

  ​

Requirements

• 7+ years within senior management of a B2B marketing environment

• Proven ability to create and deliver effective marketing strategy that drives business growth

• Experience in budget management, with an analytical, data-driven and structured approach to decision-making

• Proven ability to manage large teams and foster a culture of success

• Experience in working with sector and trade associations, and other private sector partners

• A forward-thinking individual with expertise on community development, data management and global market experience

• Ability to develop relationships across the business in order to share best practice and enhance team learning

• Experience in stakeholder (internal and external) management

• Proven track record in setting and hitting targets and KPIs with weekly reporting on performance updates

  ​

Please send your CV to jen@caseltonclark.co.uk to be considered for this position. Caselton Clark are a specialist recruitment agency for media, events, exhibitions and conferences.