- Posted 21 November 2024
- LocationLondon
- Job type Contract
- DisciplineEvents and Business Intelligence
- Reference665022
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Head of central marketing 16m FTC
Job description
Role: Head of Central Marketing
Salary: up to £70,000
Location: London, Hybrid
Role type: FTC, December/January start
This global company is a leader in providing high-quality content, data, and events to professionals in private equity, venture capital, and real estate. Known for innovation, they offer valuable insights that help clients navigate complex markets and make informed decisions.
Responsibilities:
Salary: up to £70,000
Location: London, Hybrid
Role type: FTC, December/January start
This global company is a leader in providing high-quality content, data, and events to professionals in private equity, venture capital, and real estate. Known for innovation, they offer valuable insights that help clients navigate complex markets and make informed decisions.
Responsibilities:
- Lead the development and implementation of the central marketing strategy
- Be the primary point of contact for senior managers on central marketing projects and initiatives.
- Collaborate with cross-functional teams including Digital Marketing, Product Marketing, Sponsorship Sales, Data, and IT to align on strategy and goals.
- Oversee data acquisition efforts and manage cross-departmental data activities
- Manage a small team of central marketing executives
- Track and report on key marketing metrics
- 5+ years of B2B marketing experience with in either subscriptions, conferences or memberships
- Experience in a central marketing or marketing operations role
- Strong understanding of data segmentation and segmented campaigns.
- A track record of delivering projects to improve marketing capability and deliver growth across products.